Who is Your Audience In addition to the above you need to think about which audience you are talking to. Is it families Teenagers Think about who it is you want to really strike the attention of. Then also consider if your creative is appropriate.want to use a very dark scary creative for something that is for targeting a family audience. Find ways of tapping into these audiences with research and understanding how they react to adverts. Decide on the message Youll also need to ask yourself what message it is you want to get across to the audience.



This links quite closely to what the intention of the creative is if it is brand awareness how do you convey your brand in a single poster This is often easier for tangible goods that intangible but if its a brandnew project Peru Email List to market it will still need some great consideration. Also consider what action you want people to take. Is it to drive them to the website Is it to convert them to purchase Make sure you include the appropriate calls to action and wording.







Ar creative to the place where it is going to be displayed instead of making an existing one fit a location. This way you can have more control over the messaging. For example if your advert is going to be placed on an OOH poster on the tube consider how long people on average dwell on tube platforms. This might make itThe more appropriate to include more text as the audience may have more time to read it.